MILWAUKEE, WI — Green Bay Packers fans tuning in on 97.3 FM this season will need to change the dial.
iHeartMedia Milwaukee announced Monday that Packers and Wisconsin Badgers broadcasts are moving from 97.3 The Game (WRNW-FM) to 95.7 WRIT-FM, also known as BIG FM.
The change comes as part of a larger shake-up at iHeartMedia Milwaukee, which has ended sports talk programming on 97.3 FM and rebranded the station as "B97.3, Feel Good Favorites."
"We welcome listeners to Milwaukee’s new home for Feel Good Favorites, B97.3," Dan Lenz, iHeartMedia Milwaukee Market President, told TMJ4.
"This new radio station will blend wonderfully into our portfolio of existing stations and prove to be a big hit with listeners and clients alike."
The company reported $5.1 billion in debt and a 5 percent revenue drop in Q2, as CEO Bob Pittman shifts focus toward podcasting, AI, and digital growth.