[Erik Gruenwedel](https://www.mediaplaynews.com/author/egruenwedel/)
October 15, 2025
Prime Video’s exclusive distribution of “NFL Thursday Night Football” continues to pay off for the streamer. The program was the No. 4 most-watched TV show in the U.S. with more than 15.6 million viewers for the week ended Oct. 12, according to new Nielsen data.
Viewership spiked when the New York Giants shocked the defending Super Bowl champion Philadelphia Eagles, 34-17.
The tally was up from No. 7 for the week ended Sept. 28 with 13.24 million viewers across almost 8 million standalone Prime Video homes.
As in past weeks, football, including college, along with the Major League Baseball postseason, dominated household TV viewing with 19 of the Top 25 programs watched.