16th October 2025
October 16 – Real Madrid have extended their partnership with Mexico-based tech company Softtek, a strategic partner since 2022.
Over the past three years, the partnership has transformed Madrid’s digital infrastructure, making the club more efficient and responsive. From mobile apps to e-commerce to streaming, the collaboration has built a flexible, data-driven ecosystem capable of engaging millions of supporters throughout the world in real time.
Emilio Butragueño, Real Madrid’s Director of Institutional Relations, said, “Renewing our partnership with Softtek reaffirms a shared commitment to excellence and innovation. Softtek is a strategic partner that shares our digital vision and our aim to put the fans at the centre of every initiative.”
Blanca Treviño, the Softtek President and CEO, said: “These three years have been highly strategic for Softtek, consolidating our position as a reference in digital transformation. The renewal of our partnership with Real Madrid reflects our mutual trust and commitment to drive technological excellence and digital innovation in the pursuit of the highest standards.”