Manchester-based sports marketing specialist Eleven Sports Media has landed a partnership with the Brooklyn Nets, marking another major US deal for the company as it continues its global expansion.
The multi-year agreement will see Eleven power the Nets’ new Small Business Partner Program, designed to help local firms across New York’s five boroughs connect with one of the NBA’s most dynamic franchises.
The initiative will give small and medium-sized businesses the chance to collaborate with the Nets through tailored marketing opportunities — including gameday branding at Barclays Center, networking events, and digital and social media exposure traditionally reserved for big-name sponsors.
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As part of the program, partners will also be able to showcase their brands using the venue’s innovative 360-degree virtual viewing technology, alongside enhanced digital activations and exclusive experiential opportunities.
Matt Cairns, Founder & CEO at Eleven Sports Media, said: “We’re incredibly proud to partner with the Brooklyn Nets and offer our Small Business Partnership model to a dynamic, fast-growing franchise.
“Brooklyn is one of the most exciting areas of the US, fanatical about basketball and with a vibrant community that is underpinned by proud local businesses. We are excited to be able to give those local businesses in Brooklyn and across the five boroughs the chance to connect even more meaningfully with the Nets fanbase.
“This program not only expands our growing presence in the NBA but also allows us to work with a globally recognized sports brand in the Brooklyn Nets who share our passion for supercharging local business.”
The deal strengthens Eleven’s growing US portfolio, which already includes partnerships with several major American sports franchises.