Liquid Death is in for Super Bowl 60.
A brand spokesperson has confirmed to ADWEEK that it will air its second national Big Game ad in Feb. 2026 during the first half of NBC broadcast.
The renegade canned water brand—with a growing lineup that now serves iced tea, sparkling, and still water varieties—bought its first national Super Bowl ad on Fox last year.
Its debut 30-second spot, “Safe For Work,” aired during the first half of Super Bowl 59.
The creative, from director Mike Bernstein, the startup’s in-house creative team, and its Death Machine production arm, suggested it was okay to drink at work, as long as it was Liquid Death in the can.
The brand had no further details to share on how long its 2026 Super Bowl ad will be.
Super Bowl 60 ads are already sold out, with Big Game commercials bringing in more than $8 million for 30 seconds for broadcaster NBCUniversal.
BuzzBall owner Sazerac is set to make its debut this year, along with GrubHub. Grooming company Manscaped is also reported to be mulling a premiere, fielding pitches from agencies and its in-house team as part of an ongoing creative review.
Keep up with the ins, the outs, and all the other Super Bowl ad news in ADWEEK’s tracker below.
The Super Bowl 60 ad tracker shows ongoing updates of the latest 2026 Big Game commercials.
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