The design, a nod to his New England roots and the greenery of his hometown in Maine, is the first time Flagg and the brand have launched an exclusive design since he partnered with them in the summer of 2024 ahead of his lone college season. The shoe will reportedly retail at $120 upon availability next week.
The brand and Flagg both spoke to SLAM Magazine in Las Vegas this summer for his cover story. In developing the design and what it represents to the rookie, it also reflects his playing style in many ways.
“That’s what the Hesi Low really provided. All of those three things into one,” added [Kevin] Trotman, Senior Basketball Product Manager at New Balance. “His playing style really speaks to the shoe as well. He’s really smooth and he has a timeless type of game.”
Sneakerheads will have stronger (valid) opinions, but the understated design looks clean and will look good against the Mavericks branding. And the undeniable comfortability of New Balance’s “Dad Shoe” aesthetic will make these a great wear for fans off the court.
Between Flagg’s shoe launch and the videos from the team celebrating these beautiful green jerseys it got us thinking of another Maverick great wearing some complete classics:
I would be in favor of Flagg leaning into the Brad Davis vibes, leaving just the mustache, and snagging a pair of these socks to face Wembanyama opening night.
The Mavericks are off until opening night on October 22, a game set for an 8:30 PM CT tip-off on ESPN.