FC Barcelona and Spotify have [finalized](https://www.mundodeportivo.com/futbol/fc-barcelona/20251017/1002552242/380-millones-ingresos-nuevo-contrato-spotify.html) a major long-term sponsorship extension that will see the streaming service remain on both the men’s and women’s first team jerseys through 2030, while retaining naming rights to the iconic Camp Nou until 2034. The deal strengthens the club’s commercial portfolio and provides a significant financial boost as Barcelona continues its €1.5-billion Espai Barça renovation project.
The renewed agreement will bring in around €75 million annually starting in 2026 for shirt sponsorship, including €65 million for match kits and €10 million for training kits. Meanwhile, the stadium naming rights will contribute an additional €20 million per year through 2030, and a further €80 million from 2030 to 2034, bringing the total projected income from the partnership to €460 million.
Barcelona initially partnered with Spotify in 2022, marking the first time the Camp Nou had a naming rights sponsor. At that time, the deal was worth around €280 million and helped the club navigate a challenging financial period with debts nearing €1.5 billion. Since then, Barcelona has significantly improved its finances, reducing losses to €17 million in the 2024-25 season while recording nearly €1 billion in revenue, powered by record commercial income and partnerships including Nike and other sponsors.
The agreement coincides with the ongoing renovation of Camp Nou, which, once completed, will have a capacity of 105,000, making it the largest stadium in Europe and the third largest globally. Until then, Barcelona has been playing home matches at the city’s Olympic Stadium, Estadi Olímpic Lluís Companys, which holds around 60,000 spectators.
This expanded sponsorship reflects Barcelona’s growing global commercial appeal, reinforced by successes on the field, including winning La Liga, the Copa del Rey, and the Spanish Super Cup last season. Additional deals, such as a sponsorship with the Democratic Republic of Congo’s tourism body and sleeve sponsorship with Ambilight TV, further strengthen the club’s financial foundation.
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