20th October 2025
October 20 – Barcelona has confirmed a long-term renewal with music platform Spotify, extending their global partnership until 2030, with the naming rights to Barca’s home ground, the Spotify Camp Nou, locked in through 2034.
In the three years since Spotify partnered with the Catalans, the relationship has frequently blurred the lines between football and pop culture, delivering collaborations with musical acts Drake, Rosalía, Coldplay, and now, Ed Sheeran.
Barca are in a rush to reopen the renovated Spotify Camp Nou after a multitude of delays to the €1.5-billion Espai Barça project, and the renewed agreement will bring in around €75 million annually starting in 2026 for shirt sponsorship.
This breaks down to €65 million for match kits and €10 million for training kits. The stadium naming rights will contribute an additional €20 million per year through 2030, and a further €80 million from 2030 to 2034, bringing the total projected income from the partnership to €460 million.
The Spotify arrangement feels like a return to financial stability amid years of economic uncertainty. Saddled with massive debts and forced to pull financial “levers” just to stay competitive, Barça have conjured up some commercial gymnastics to fund their ambitions.
With the front-of-shirt sponsorship battle between all of football’s biggest clubs heating up, securing Spotify until 2030 is a message to their rivals that the Blaugrana are still one of the world’s most desirable properties.
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