Because of the financial difficulties they have been facing in recent years, FC Barcelona have had to resort to some extreme measures to stay competitive, including the sale of certain fixed assets.
Meanwhile, speculation has recently surfaced in the media regarding the possible sale of other club assets, particularly Barça Licensing and Merchandising (BLM).
However, as [Mundo Deportivo](https://www.mundodeportivo.com/futbol/fc-barcelona/20251019/1002553300/ferran-olive-rotundo-blm-vale-800-millones-venderemos.html) has reported, FC Barcelona treasurer Ferran Olive made it absolutely clear during the Ordinary General Assembly that the current administration has no plans to sell BLM, despite having the authorization to do so from the delegate members back in 2021.
Olive recalled that such proposals were originally presented to the Laporta administration when they first took over the club in a very delicate financial situation.
**“The Managing Committee handed us some envelopes. The situation was very delicate, but inside those envelopes were their ‘solutions.’ It was to sell BLM, Barça Innovation Hub, Barça Studios, and the Academies for €205 million. One of our first decisions was not to sell BLM, because it was the one that would generate the most income.**
**In the new agreement with Nike, we recovered assets such as e-commerce. We’re bringing in €170 million, the EBITDA is €50 million, and in this financial year, the forecast is for over €200 million in revenue and between €60–70 million in EBITDA. That’s almost what the stadium generates, which is why we’re in the process of reinvesting more resources, with figures that will continue to adjust over the next few years.”**
While reiterating that these assets are not being considered for sale, Olive emphasized that the current board sees no reason to sell any stake in BLM and hinted that some of the recent rumors might be politically motivated.
**“We commissioned a valuation from an external firm belonging to the Big Four, which told us that BLM is currently worth €800 million. We have not considered selling 49% of BLM, and we don’t understand why some people keep insisting on this. It deeply bothers me when someone misinterprets the figures. Some have clearly tried to use this for electoral purposes. This board has not considered, nor will it consider, selling 49% of BLM.”**
Olive also explained that the increase in non-sporting salaries from €68 million to €76 million in the 2024–25 budget is linked to expanding human resources to further develop BLM and boost its revenue potential.
Hearing such a strong stance from a senior official like Ferran Olive offers reassurance that Barcelona are not planning to part with key assets. It also suggests that the club’s financial health continues to improve, a sign that the Catalan giants are gradually regaining stability and competitiveness on and off the pitch.