BetMGM has extended its collaboration with the Pittsburgh Steelers as an official sports betting, online casino and gaming partner of the NFL team.
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The new terms, running until 2029, will see the Pennsylvania, US-based team and the Entain and MGM Resorts joint venture operator partner on hospitality and exclusive VIP events as well as co-branded digital and social media content.
In-stadium field goal and extra point takeovers will be “presented” by BetMGM, while the operator will have media integration in the Steelers’ radio show.
There will also be “enhanced” responsible gaming messaging at the Steelers’ Acrisure Stadium, including a videoboard takeover.
“This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation,” said Casey Hurbis, BetMGM’s chief marketing officer.
“From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”