The Buffalo Bills have been hit with a wave of fake AI-generated posts involving Josh Allen, his teammates, head coach Sean McDermott — and even the quarterback's wife Hailee Steinfeld — on Facebook
23:03 ET, 21 Oct 2025
Buffalo quarterback Josh Allen (17) warms up prior to the start of the NFL game between the Buffalo Bills and the Atlanta Falcons on October 13th, 2025 at Mercedes-Benz Stadium in Atlanta, GA
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Josh Allen and the Buffalo Bills have reportedly been hit with a wave of false AI reports(Image: Photo by Rich von Biberstein/Icon Sportswire via Getty Images)
Josh Allen and the Buffalo Bills have reportedly been subjected to a wave of fake, AI-generated posts, which have confused fans after the team moved on from a popular player.
After starting the season 4-0, the Bills have lost their last two games, falling to the New England Patriots and the Atlanta Falcons. Buffalo, which figures to be a favorite to win the Super Bowl this year, has stumbled, with the team looking to find a way to turn things around before the season spirals.
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That said, the team might have other issues to deal with, such as contending with AI posts that have no basis in reality. Buffalo elected to make a huge change to the offense after its bye week in hopes of changing the team's fortunes.
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It was reported by Katherine Fitzgerald of The Buffalo News that a wave of AI-generated posts related to the Bills has been popping up in alarming numbers. One of these posts featured Allen supposedly bringing food and supplies to victims affected by the Texas floods over the summer.
“Six private jets lifted off from Buffalo carrying over 5,000 pounds of food and supplies bound for flood-hit communities in Texas,” the post read from a Facebook account called "Bills Nation Hub," which was labeled as a "News & Media" website, per the report.
“What stopped people in their tracks was the J. Allen Relief emblem shining on each aircraft. Soon after, it was confirmed – Josh Allen had personally funded and coordinated the effort. The move stunned fans across the country and left millions deeply moved by the quarterback’s humility and heart.”
Head coach Sean McDermott of the Buffalo Bills looks on in the second quarter of the game against the Atlanta Falcons at Mercedes-Benz Stadium on October 13, 2025 in Atlanta, Georgia
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Sean McDermott is said to have also been targeted by fake AI stories and images(Image: Photo by Kevin C. Cox/Getty Images)
The post garnered more than 12,000 reactions, 900 comments, and roughly 2,000 shares, despite the post being completely false, The Buffalo News reported. Interestingly, the outlet claims that the AI-generated post also featured different Bills players, and some accounts even included Hailee Steinfeld, Allen's wife.
Bills head coach Sean McDermott is said to have also been the subject of these AI posts, with the 51-year-old depicted as saving a small child, just one of the five he saved during the floods. Again, those posts are not based on real events, but rather a situation created.
Though the reasoning behind why more and more AI posts centered on the Bills have appeared, it could be chalked up to a financial reason.
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“The ultimate goal of this is often just to make money,” Yotam Ophir, an associate professor at the University at Buffalo who specializes in misinformation and persuasion, told The Buffalo News.
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“If you get enough engagement on social media, you can make some small amounts, but it can accumulate over time, and apparently, some people are just making a business of it.” He added that hearing good stories about the team they follow could be a reason why posts are popping up more frequently.
“Well, that’s positive, and that’s making the Bills and Buffalo and myself as a fan – kind of vicariously – it makes us all look good,” Ophir continued. “And when people see something that makes them feel good, they’re not motivated to double-check it and question it.”
On Reddit, fans also found it amusing that a page on Facebook, known as "Magic Clement," was posting AI-generated content featuring Peyton Manning. "These are hilarious," one fan wrote while another added: "facebook? misinformation? well i never."