Expandbusinesswoman interacting with artificial intelligence data interface
Marketing leaders are using AI to research consumer markets. (Getty Images)
Though generative AI has been a favorite buzzword among marketers for more than two years, one major disconnect has been around practical examples of how the tool is being used and the hype surrounding it. Marketers are treading carefully following some backlash around AI. For example, earlier this fall, J.Crew was criticized for creating what consumers called “AI slop” in a campaign.
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How a pharma ad crackdown could affect media, agencies and marketers
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