Chelsea have strengthened their commercial portfolio by expanding their partnership with Vietnamese technology company FPT, who will now serve as the official sleeve sponsor for the club’s men’s, women’s and academy teams for the remainder of the 2025–26 season.
The club confirmed the update on their official website, marking a significant step forward in their ongoing global strategy to align with high-growth technology brands. The original partnership, announced in April, established FPT as an official global partner. This new development reflects the company’s deeper integration into Chelsea’s operations and digital ecosystem.
Strengthening Ties with FPT
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FPT are among the Asia-Pacific region’s leading technology solutions providers, with a growing international presence. Their work with Chelsea will focus on data-driven performance and operational transformation. As the club statement outlined, “With a laser-focus on driving high performance business transformation, FPT solutions are now being embedded across the club to improve efficiency, scale operations and elevate quality across almost every aspect of the club’s work.”
The deal was finalised under the guidance of Chelsea’s president and chief operating officer, Jason Gannon, and the club’s new president of commercial, Todd Kline. Both have been instrumental in reshaping Chelsea’s global sponsorship network following the post-Clearlake transition period, which has seen the club take a more strategic approach to commercial growth and partnerships.
Ongoing Search for Main Shirt Sponsor
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While the sleeve partnership signals progress, Chelsea are still in discussions to secure a new front-of-shirt sponsor. Talks have reportedly advanced with several international companies, but no deal has yet been finalised. Club officials remain optimistic that an agreement will be completed soon, ensuring that the team’s kits align with their financial and branding ambitions for the current campaign.
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Commercial momentum has been strong since Chelsea lifted the inaugural expanded FIFA Club World Cup in the United States earlier this year. The victory, worth around £86 million in combined prize money and participation fees after exchange rate adjustments, has bolstered the club’s global appeal and placed them in a stronger negotiating position with potential sponsors.
Financial Impact and Global Reach
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This new agreement with FPT underscores Chelsea’s continued efforts to expand their global influence through smart commercial partnerships. The collaboration not only enhances brand visibility in Asia but also supports the club’s broader aim of embedding technology into every level of its operation, from performance analysis to fan engagement.
For FPT, the partnership represents a powerful platform to showcase their digital transformation capabilities on one of world football’s biggest stages. For Chelsea, it demonstrates a deliberate shift towards sustainable commercial growth after a period of transition and uncertainty.
With Gannon and Kline leading the club’s sponsorship strategy, Chelsea’s focus remains clear: build long-term, high-value partnerships that strengthen both financial stability and global brand prestige.