It's been part of the fixtures and fittings for so long
The Newcastle United club badge
Newcastle United are reviewing new club badge proposals(Image: Getty Images)
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Newcastle United chiefs have viewed new versions of the club's crest after a provisional date was decided for the current crest to be replaced.
It is believed that new slick crests have been shown to Toon bosses with the crest set to impress fans on future lines of Adidas gear. Although it has to made clear that no changes have been agreed and won't be until fans are happy with the redesign, insiders are referring to the crest as the "potential new crest".
The Magpies have worn the current badge on their kit since 1988 but announced plans to review the crest earlier this year. That would require a major operation around the training ground and St James' Park with every logo needing to be replaced.
But with fans set to be able to vote on a replacement crest - one that would be a refresh of the current version - it is expected that the start of the 2027/28 season will be the first campaign that a new badge is required.
After the Fan Advisory Board meeting at St James' Park, the notes read: "Peter Silverstone provided an update on the crest redesign.
"In the first consultation phase, fan engagement surveys showed a high response rate, with 84% of fans wanting key elements of the current crest retained.
"Initial designs were then shared with ownership, who responded positively but requested further iterations.
"As per FA rules, fans must be presented with all options before a final decision is made. 86% of fans indicated they understand the issues with the current crest in an independently run survey sent in May 2025. MM highlighted the need to address the current information gap and ensure fans understand the process.
"Rajat Nayyar welcomed the update and said further discussion would be needed before any decision is made."
For now, the plans will be kept under wraps bit the club's Saudi chiefs have viewed what the future could look like.
The notes went on: "Peter Silverstone reviewed new versions last Friday and shared them with ownership.
"These will be presented to FAB at the appropriate time, followed by a fan vote. The earliest the new crest could appear on kits is the 2027/28 season, and therefore, there is no further urgency.
"A broader brand strategy launch is planned for early 2026, separate from the crest launch. PS confirmed the club will share the brand presentation with FAB, who will be kept up to date on brand strategy developments.
"PS stated the club had chosen not to rush the crest to meet adidas deadlines, preferring to take the time and get it right. RN asked whether the crest was required for contractual purposes for Adidas.
"PS clarified there is no obligation to present a specific crest - only to meet printing deadlines."