**LeBron James** knows a thing or two about product placement and celebrity endorsements. On Friday night, he gave the Arizona Wildcats men’s basketball program a solid by wearing his son Bryce’s Arizona jersey to the Los Angeles Lakers’ game against the Minnesota Timberwolves.
LeBron, who is sitting on the bench to begin the season due to a case of sciatica, wore the No. 6 Arizona jersey to Crypto.com Arena. LeBron wore the jersey underneath a floral jacket to go with a backwards red baseball cap. and some funky glasses
The look caught on, with NBA and SportsCenter among the X accounts to post about LeBron’s fit.
Bryce is expected to play a minimal role in his first season at Arizona, and **Tommy Lloyd** has publicly floated the possibility that Bryce might redshirt this year.
“Bryce and I’ve had a lot of conversations figured out this year. Redshirting is a possibility,” Lloyd said at Big 12 Media Day this week. “And the reason I say that is because I believe in Bryce. And if you didn’t believe in somebody, why would you spend extra resources on them or extra time?”
Lloyd said that Bryce slowly integrating into college basketball will help his longterm growth as a player. Bryce, a 6-foot-6 wing, was a 3-star recruiting coming out of Sierra Canyon School in Los Angeles.
“My job is to respect him as a person and help him with his own journey,” Lloyd said. “And that’s our plan at Arizona. We have no extras. Let’s just help this kid to develop into a great young man. And I think that’s what it’s think that’s what his family wants and and what he wants, and we’re going to help him with that.”
Even if Bryce James has a backseat to this season’s Arizona team, his sheer presence on the roster will lead to outsized attention for Wildcats hoops. LeBron wearing Bryce’s jersey to a Lakers game is a perfect example of that.
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