Alan Pace insists it’s not his decision whether the ‘B’ logo becomes Burnley’s new crest.
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Burnley chairman Alan Pace addresses concerns about Turf Moor changes and access...](https://www.burnleyexpress.net/sport/football/burnley-chairman-alan-pace-addresses-concerns-about-turf-moor-changes-and-access-routes-5370453 "Burnley chairman Alan Pace addresses concerns about Turf Moor changes and access routes")
The logo now adorns several pieces of the club’s merchandise, including the hats Pace wears, and is also used in official communication.
That has sparked some concern among the more traditional Burnley fans that their historic crest could be about to be replaced.
While Burnley’s chairman sought to allay those fears at the recent fan forum, he did admit it was his personal favourite logo.
When asked if he wants it to become Burnley’s permanent crest, Pace responded: “I don’t know, because I don’t think I’ve ever asked you to make a choice.
“I like the logo, I like it better than some of the other logos, yet I hear from all of you that you like certain logos different than other logos and you choose to wear whichever one you like.
“There are certain things I feel are imperative and that we should or need to do, that’s not one of them.
The 'B' logo usually adorns the front of Pace's baseball caps (Photo by DARREN STAPLES/AFP via Getty Images)placeholder image
The 'B' logo usually adorns the front of Pace's baseball caps (Photo by DARREN STAPLES/AFP via Getty Images)
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“If it comes to a point where people feel this is what we should have a conversation about, then we’ll have that conversation.
“I like the logo and I will continue to support it because it’s my favourite logo of the ones that we have.
“We had someone come in to think about us differently. We actually created a whole font across all of our stuff, you can see it in some of our communication where we created a whole set of fonts that this [logo] comes from.
“We particularly liked this one to represent from the ‘B’ perspective and it was actually designed by the same folks that designed Tottenham’s recent logo and we liked it. It kind of stuck with us and I enjoy it, although I can’t speak for anyone else other than me.
“I’m smart enough to know it’s not my decision, as much as I would like to say that: ‘yes, we can just change it because I said so’. You guys are all smart enough to know that’s not the way I operate and not the way you should be operated with.”
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