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Finance expert explains how Chelsea owners expect to make revenue this season without shirt sponsor

Finance expert Kieran Maguire has shared an insight into the ambition of the Chelsea owners for the 2025/26 season.Chelsea were beaten by Sunderland on Saturday, slipping to a third defeat in five and down to ninth in the Premier League table.Arsenal are now title favourites in the eyes of many, with the Blues eight points off top spot after just nine matches. Click to subscribe to the podcast However, the prospect of the West Londoners failing to challenge for top spot this season doesn’t seem to be a worry for Todd Boehly and co.Photo by Robin Jones/Getty ImagesChelsea owners’ goals for 2025/26Speaking on the Beyond The Back Four podcast this week, Kieran Maguire explained how the Blues’ owners are aiming to qualify for the Champions League this season to make revenue.The finance expert also mentioned how Chelsea not having a shirt sponsor this season isn’t a huge issue.He said: “As far as owners [are] concerned, style of nurturing assets and selling has been successful.“Ambition this season is to qualify for the UEFA Champions League and get revenue from that. No shirt sponsor a big issue for other clubs, but Chelsea are a unique case. Good at what they set out to do, using young men as commodities. That continues, don’t think owners will be too concerned. “More concerned about player training model. Results inconsistent, probably still win enough to get into the Champions League because who will top five be? Expect the usual suspects of Arsenal, Man City and Liverpool, then a bun fight. Spurs doing well, exciting for Bournemouth and Sunderland now, but reserving judgment until March. Chelsea looking at one of those two spots.”While their goal is a place in Europe’s premier competition, that is by no means a guarantee for Chelsea after a slow start to the season.Opta are currently predicting them to finish fourth, but Newcastle and Tottenham’s chances of taking a Champions League place are not much lower than those of the West Londoners.Missing out on the top four would be a huge blow for the Londoners, especially with Boehly looking to capitalise on a Netflix-style streaming model for the Premier League.Chelsea could benefit as UEFA eye Netflix modelIt was reported earlier this month that UEFA are aiming to raise £4.3bn from its next rights sale by selling at least one match per Champions League round to a big-name streamer.For context, the latest figures show Chelsea earned £163m from broadcast revenue.Boehly also commented on the Premier League potentially securing a deal with a streaming service earlier this year.He said: “It’s a long conversation, and [the Premier League] are on it. They are thinking about media rights going forward, they’ve got great leadership in that area, and they are thinking about how to get everyone to row simultaneously and be pulling for each other.”

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