October 29 – While many clubs in Europe face the danger of their supporters ‘ageing out’ in the new digital landscapes, the champions of Europe, Paris Saint-Germain, have shown some creativity with their new version of the MyParis loyalty program, in an effort to rebuild the entire supporter experience for a new generation.
Season ticket holders who grew up watching Pauletta and Ronaldinho are now bringing their own kids to matches. Those kids are increasingly consuming football online, so PSG’s response is to make fandom interactive, gamified, and global.
At the beating heart of this initiative is the Playzone, a digital playground where fans can earn experience points (XP) for watching, sharing, and taking part in club activities. It’s part video game, part loyalty scheme, and completely in step with how younger fans consume football today.
The platform comes in two tiers of course. A free global version to get you in the door and then a premium plan for €19.90 a season, which opens the door to those hard-to-get perks.
PSG is planting seeds with the next wave of supporters, ensuring that their connection to the club starts early and runs deep. In an era where young fans are as likely to follow a YouTuber as a footballer, PSG aims to make the club feel like home, both online and off.
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