by Staff Writer
Thursday, 30th October 2025
Ahead of West Ham United’s fixture against Newcastle United this weekend, Hammers fans have a unique chance to grab one of this season’s shirts for free by trading in an old kit at a ‘shirt swap’ market stall.
Run by the club’s front of shirt sponsor BOYLE Sports, 350 free shirts will be available at the market stall beside the Olympic Bell with former West Ham United striker, Marlon Harewood, running the stall.
Hammers supporters aged 18 and older attending the home clash with Newcastle United at London Stadium on November 2nd will be able to visit the stall before the match, with the limited number of this season’s shirts up for grabs for free. The stall will be open from 11am.
Every shirt handed in on the day will be recycled and repurposed by sustainability supplier, Birl, ensuring the initiative leaves a lasting impact beyond matchday. The old shirts will be transformed into new West Ham-inspired apparel and accessories, giving cherished colours a second life and keeping fabric in circulation.
West Ham United became the first Premier League team to work with Birl, launching ahead of the 2025/26 season which has seen fans able to exchange old shirts for a discount on the new one.
Commenting ahead of the activation, Liam McKee, Head of Sponsorship at BOYLE Sports said: “Our relationship with West Ham is built on passion, pride and community - and that’s what the Shirt Swap market stall is all about. We want to give fans a chance to get their hands on the new shirt, show off their passion and do something positive for the planet.
“From giving away scarves at the first home match of the season, to taking over Stratford Station and our branded taxis providing transport for fans, we’ve loved being part of the matchday experience and the Shirt Swap takes that to another level.”
Former striker and club Ambassador Marlon Harewood added: “I played in so many iconic shirts during my time at West Ham and this year’s home shirt is another great design, so I am looking forward to giving plenty of new shirts to Hammers fans this weekend.
"I think the shirt swap initiative the Club and BOYLE Sports are leading on is a fantastic way to champion sustainability and engage with supporters, I am excited to be part of it!”
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