Marquee Brands-owned Anti Social Social Club (ASSC) has joined forces with Premier League football club Everton on a new apparel and accessories collection.
Developed in partnership with licensed sports merchandise company Fanatics, the collection “connects ASSC’s international audience with Everton’s passionate global community - celebrating not just a club, but a culture”.
Modelled by fans of the blue half of Merseyside (as opposed to Liverpool FC), and shot at The Terrace Bar opposite Everton’s new Hill Dickinson Stadium, the collection blends classic football heritage with ASSC’s streetwear DNA.
It features reflective ‘The Blues’ hoodies and T-shirts, dual branded ASSC and Everton nylon and jersey track bottoms, a varsity jacket, a check shirt, a tie-dye football top, socks, a scarf and a cap.
Other playful accessories include ‘The Toffees’ pint glass, a nod to the club’s nickname which relates to the area’s historical connection to toffee shops, as well as a teapot and a mini football.
Connor Poole, Anti Social Social Club UK & EU Brand Director, said: “We’re excited that ASSC has collaborated with such an iconic football club in the UK. Everton has a great history and is stepping into a new era with the new stadium - it’s great to now be a part of that.”
The full collection is now available on the ASSC and Everton websites, as well as in the club shop, with prices ranging from £25 to £295.