Everton and Los Angeles-based brand the Anti Social Social Club have launched an apparel and accessories range that's said to blend "classic football heritage with streetwear"
Group of people modelling Everton's new Anti Social Social Club collection.
The Everton x ASSC Collection is produced in collaboration with sports retailer Fanatics.
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Everton FC has unveiled a collaboration with Los Angeles streetwear brand the Anti-Social Social Club (ASSC). On Thursday (October 30), the club launched an expansive collection of apparel and accessories, from hoodies and jackets to a football and pint glass.
Among the items is the Everton x ASSC Premier Nylon Track Jacket (£150), said to blend ASSC’s LA-inspired font and palette with classic Evertonian style. It also features the club’s iconic crest within the ASSC logo and is available in sizes small to 2XL.
Shoppers can also find the matching Everton x ASSC Premier Nylon Track Pants (£110), along with the Everton x ASSC Stadium Tee (£48) featuring an image of the Hill Dickinson Stadium. Other standout apparel include the black mineral Everton x ASSC The Toffees Hoodie (£88) and Everton x ASSC Evertonian Flannel Button Up (£95), but stock is selling fast.
Another popular item is the black Everton x ASSC Toffees Sweatpants (£75), designed with the club crest and ASSC font in royal blue on the left leg. There’s also a selection of hats such as the Everton x ASSC Pitch Beanie (£40) and accessories including the Everton x ASSC The Toffees Pint Glass (£18).
Launching the collaboration, Everton said: “Combine your passion for Everton and street-smart style in the club’s collab with renowned LA streetwear brand Anti-Social Social Club. Blending ASSC’s Los Angeles-inspired font and palette with classic Evertonian style and the team’s iconic crest, this is a collection you can wear from the stadium to the street, or anywhere when you want to flaunt your allegiance with some genuine trans-Atlantic style.”
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Each item in the Everton x ASSC Collection is available to pre-order at Fanatics and the Official Everton Store. This is the latest collaboration between Everton and a high-profile brand to launch this year.
In July, a selection of Everton-themed Oodies were added to the brand’s English Football Collection, including the Everton Oodie Original (£49) and Everton Sherpa Blanket (£39). It comes as the Blues gear up for their next Premier League fixture when they travel to high-flying Sunderland on Monday (November 3), with the game set to air on Sky Sports.
Everton x ASSC Premier Nylon Track Jacket
Everton x ASSC Premier Nylon Track Jacket
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The Everton x ASSC Collection has so far received mixed reactions from fans on social media. Writing on X, one fan said: “Anyone seen that Anti Social Social Club stuff on the Everton website? Big fan.”
However, not everyone is sold, as this fan said: “Why is there an Anti Social Social Club and Everton collaboration? That makes absolutely no sense.”