"There has been opportunities where it just didn't happen. It's not like we aren't going to try to target him," Morton said this week. "So, that was the biggest thing. So, I looked at everything, and I failed him. That's what I told him. I have to do a better job with that. But it's a two-way street. We definitely looked at that."
Williams has caught more than two passes in a game just twice this season and has 17 receptions on the year for 289 yards (17.0 avg.) with two touchdowns. Williams signed a three-year extension in September coming off his first 1,000-yard season (1,001) in 2024 with 58 receptions and seven touchdowns.
Despite the diminished targets and receptions, Williams has been a true pro's pro and a great teammate while still making an impact on the league's No. 3 scoring offense (30.7) by drawing double coverage away from other Lions pass catchers and continuing to be a plus blocker in the run game. Still, Morton said he needs to find more creative ways to get Williams the ball
While Williams, like any receiver, would like more targets and catches, he'll never let a lack of those impact his effort or play.
"I ain't frustrated at all, bro," he said. "How could I be frustrated? I'm me. I got catches. I would like more, but I'm never frustrated about that."