Saudi Arabian digital sports platform Koora Break has dropped a treat for Everton fans with an extensive new behind-the-scenes tour of Everton’s new Hill Dickinson Stadium, which the club’s chief marketing and digital officer Aaron Duckmanton enthusiastically describes as “one of the best football stadiums in Europe” in the 45-minute feature.
From breathtaking architecture to cutting-edge technology, the doc takes fans all around the team’s new home to discover how this new era is reshaping the identity of the Toffees, from the stunning exterior, through the stands, dressing rooms, media zones, and even Finch Farm, Everton’s training ground, to learn why the club chose this location, what makes the design special, and how it compares to the iconic Goodison Park.
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The Hill Dickinson Stadium, also known as Bramley-Moore Dock Stadium or Everton Stadium during construction, fully opened this season following a number of test events earlier in the year and is intended to become the centrepiece of a new mixed-use development in the area containing shops, housing, gym and other venues. On opening, it became the eighth largest football stadium in England, and the eleventh largest stadium in Britain, even though its capacity of 52,769 was slightly reduced from an initially envisaged 55,000, expandable to 60,000 if required.
The stadium features an experience named ‘ALL’, designed to offer a wide choice of social spaces from pubs and bars and high-street style restaurants through to personal and fine-dining experiences to fans, and employs a number of high-tech features including self-service EBars and ThroughPass, which uses Amazon’s Just Walk Out technology to allow fans to grab food and drink from sausage rolls and pies to the club’s trademark blue toffee doughnuts fast, with no queues and no checkouts.
In June 2025, Everton announced a partnership with ticketing firm Seat Unique. Fans will be able to purchase match-by-match access to ‘loge seating’, which includes cinema-style chairs and private TV monitors to see replays.
The stadium has also been selected as a host venue for UEFA Euro 2028, as well as the 2025 Rugby League Ashes.