Chelsea FC have unveiled a new limited-edition pre-match top inspired by the symbolic poppy to raise money for the Royal British Legion's Poppy Appeal.
The west London club launched the t-shirt to honour those who have lost their lives in conflict across the world.
The Nike pre-match top was worn ahead of kick-off at the weekend as Enzo Maresca's side defeated Tottenham Hotspur, with João Pedro scoring to secure the win in the London derby.
Both the men's and women's teams will wear the kit before their next three matches kick off.
The "striking" pre-match top features a commemorative design that includes the red poppy flower and the historic Chelsea rose.
The red top is linked to Chelsea as the colour is prominent in the coats of the famous Chelsea Pensioners, which they wear during their ceremonial role.
Chelsea revealed that only 2,025 tops, costing £80 each, will be available for fans to buy, and that £15 from each sale will go to the RBL.
"We are extremely grateful for the support Chelsea Football Club is providing, not only through this limited-edition product, but also through the sale of bespoke dual-branded scarves and pin badges available at the Stamford Bridge store and online," Ben France, RBL's head of corporate partnerships, said.
"This partnership with Chelsea Football Club provides a brilliant example of how the football community can honour serving personnel, veterans, and their families, showing them that their service and sacrifice are recognised and will never be forgotten."
The men's team, which includes players like Reece James, Cole Palmer, and Enzo Fernández, will sport the kit when the FIFA Club World Cup winners host the Premier League's bottom side, Wolverhampton Wanderers, fresh from sacking Vitor Pereira, at the weekend.
Chelsea Women's side will put on the shirt before their derby match at Arsenal, and during their visit to Liverpool the following weekend. These are the two games designated by the WSL for marking Remembrance.
The Blues' next match will see them travel to Azerbaijan to play against Qarabağ FK in the Champions League.
Chelsea are currently sixth in the Premier League, level on 17 points with Spurs, Sunderland, and Manchester United.
The top is available in the megastore at Stamford Bridge and from the club's online shop.