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Chiefs-Bills delivered CBS its fifth-best Sunday NFL game since returning as an NFL partner in 1998, with 30.8 million viewers watching the game. That’s also the best Week 9 game on CBS since Colts-Patriots in 2007, when both teams were undefeated coming into the game. The audience peaked at 35.2 million viewers. Earlier, CBS NFL regional window, led by Colts-Steelers, drew 18.6 million viewers, which is the network’s best Week 9 regional window since returning as an NFL partner.
The Chiefs-Bills game was delivered to 100% of markets on Sunday, which is something SBJ’s Ben Fischer reported fans will see more often as the league pulls inventory from the usual windows to create new primetime and experimental broadcasts. This was the second such occasion this season for the NFL.
Season-to-date, CBS’ NFL coverage is averaging 19.4 million viewers, the network’s best figure since 1998 and up 6% compared to the same point last season (when Big Data was not yet in use).