Leaders from the NFL and the San Francisco 49ers rang the Nasdaq closing bell in Times Square on Tuesday, a ceremonial send-off that officially kicked off the countdown to Super Bowl LX. NFL Commissioner Roger Goodell joined 49ers CEO Jed York and Bay Area Host Committee President & CEO Zaileen Janmohamed for the brief ceremony at Nasdaq MarketSite. The moment was designed to spotlight the Bay Area as it prepares to host the Feb. 8, 2026 game at Levi’s Stadium and a week of fan events across the region.
According to Nasdaq, the closing-bell event was scheduled for 3:45–4:15 p.m. ET on Nov. 4, 2025 at the Nasdaq MarketSite at 4 Times Square, and the listing names Goodell, York and Janmohamed among those who rang the bell. Nasdaq framed the appearance as part of the public countdown to Super Bowl LX.
Bay Area's Super Bowl Week On Display
The bell-ringing served as a high-profile kickoff to the league’s official slate of Super Bowl LX activations. As reported by the NFL, programming for early February includes a Super Bowl Media Center at Moscone, a BAHC Live! fan zone in Yerba Buena Gardens, an Innovation Summit at SFMOMA and a series of concerts and experiences across San Francisco and San Jose.
Local Stakes And Economic Questions
Officials say the week of events is meant to showcase Bay Area culture and technology while driving tourism and local spending. The San Francisco Chronicle reported that a BAHC-commissioned estimate put Super Bowl LX’s regional economic impact between $370 million and $630 million and highlighted concerns about fundraising, noting the 49ers have pledged to cover city costs if the host committee’s fundraising falls short. Those financial and logistical issues will shape how hospitality, security and transit are staged around Levi’s Stadium in Santa Clara.
What Organizers Say And What To Watch
The Bay Area Host Committee has started rolling out local programming and marketing efforts tied to the game, from a social-first "Captains of the Bay" campaign featuring 49ers players to a planned Innovation Summit for civic and tech leaders. As detailed by the Bay Area Host Committee, the campaign aims to highlight local culture and community partners, and the committee also announced a first-of-its-kind Innovation Summit at SFMOMA to convene leaders on Feb. 6, 2026. Organizers say fans, businesses and civic partners should watch for ticketing windows, volunteer opportunities and hospitality announcements as the region counts down to kickoff.