Monumental Sports & Entertainment (MSE) has named Ticketmaster as a founding partner for its Capital One Arena renovation project in downtown Washington D.C.
Building on an existing relationship between MSE and Ticketmaster, the collaboration will deliver a frictionless and personalised experience for guests at the arena, which is currently undergoing a three-year revamp.
MSE is the parent company of the NBA’s Washington Wizards, WNBA’s Washington Mystics and the NHL’s Washington Capitals, as well as the Capital One Arena.
As part of the agreement, Ticketmaster will be embedded across MSE’s integrated ecosystems, spanning programming across MSE’s teams, integrations in the new arena, as well as media and broadcast presence through Monumental Sports Network.
The partnership will also support the ongoing transformation of Capital One Arena, incorporating Ticketmaster into the design, technology stack and fan experience strategy.
Ticketmaster joins the likes of Vanda Pharmaceuticals and United Airlines as founding partners, with the latter signing on in October last year.
“This is a transformational partnership that accelerates our shared vision for the arena of the future,” said Jim Van Stone, president of business operations and chief commercial officer at MSE.
“With Ticketmaster as a Founding Partner, we’re not only bringing cutting-edge ticketing technology to our fans, but we’re also ensuring a smarter, safer, and more customised journey – from entering the building to enjoying every moment inside it. We are proud to partner with a company so deeply aligned with our mission to revitalise downtown D.C. and deliver unforgettable experiences at every touchpoint.”
Ticketmaster’s platform will power fan journeys across the Capitals, Wizards and Mystics, while creating immersive, seamless experiences for guests attending concerts, family shows and special events.
Last month, MSE announced a strategic partnership with Dancker, an interior solutions provider, to help drive the next phase of the arena’s revamp. Together with its DBE Systems division and logistics arm D’ploy, Dancker will provide integrated furniture, audiovisual technology and inventory management solutions for the venue.
MSE also recently unveiled a multi-year transformation strategy for Capital One Arena, with a focus on premium experiences.
“As MSE reimagines the in-venue experience through innovative infrastructure, immersive content and transformative technology, Ticketmaster is excited to support this new era of live entertainment where fans come first and experiences come alive,” added Marla Ostroff, managing director of North America at Ticketmaster.
“We’re proud to work alongside MSE and local partners and leaders to make every visit unforgettable and keep D.C. at the heart of live entertainment.”