Nielsen: Prime Video’s ‘Thursday Night Football’ Sees 19% Weekly Viewership Decline Through Nov. 2
Erik Gruenwedel
November 6, 2025
Prime Video’s exclusive distribution of NFL “Thursday Night Football” saw a continued slowdown in the number of viewers for the week ended Nov. 2.
New Nielsen data found that 12.23 million viewers across 7.3 million U.S. households watched the Baltimore Ravens beat the Miami Dolphins, down almost 19% from the 15.2 million viewers across 8.9 million households who watched the New York Giants upset the defending Super Bowl champion Philadelphia Eagles, winning 34-17, on Oct. 9.
That game was down 400,000 viewers who watched the Cincinnati Bengals’ comeback 33-31 win over the Pittsburgh Steelers on Oct. 16.
Prime Video “Thursday Night Football” has averaged more than 15.8 million viewers through its first three games (through Sept. 25) of the 2025 season, according to Nielsen.
Regardless, the Oct. 30 “Thursday Night Football” game ranked the No. 11 most-watched TV show out of the 250 weekly programs tracked by Nielsen.
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