Sports Illustrated Tickets has been named a fan experience partner of the Miami Dolphins ahead of this weekend’s National Football League (NFL) game in Madrid.
The Dolphins will take on the Washington Commanders at Real Madrid’s Bernabéu Stadium on Sunday, marking the first time the NFL has headed to Spain.
Sports Illustrated Tickets is already the existing fan experience partner of the Commanders, as well as the NFL in Spain.
As part of its collaboration with the Dolphins, Sports Illustrated Tickets will serve as the presenting sponsor of its Fan Zone, a three-day festival taking place from November 13-15 at Plaza de España ahead of Sunday’s game.
“This partnership with the Miami Dolphins is a tremendous showcase of how Sports Illustrated Tickets continues to connect fans to the biggest moments in sports around the world,” said David Lane, chief executive of Sports Illustrated Tickets.
“As the presenting partner of the Miami Dolphins Fan Zone, we’re excited to bring this experience to life in the heart of Madrid and celebrate this historic international game with fans from around the globe.”
The event will be a celebration of American football, featuring live entertainment, interactive exhibits and more.
As presenting partner, Sports Illustrated Tickets will receive extensive visibility and engagement opportunities. Highlights will include Sports Illustrated fan covers, an activation that turns fans into the cover stars of their own SI magazine; live programming and stage integration; and brand visibility.
The partnership also extends to digital and social integrations, including exposure across the Dolphins’ Spanish-language channels and co-branded fan giveaways.