Manchester City and its in-house creative agency and producer, City Studios, has launched its festive campaign, Christmas, Together.
The festive campaign celebrates community spirit through football, featuring City stars including Phil Foden, Laura Coombs and Mike Summerbee who share their Christmas memories.
Created in partnership with City in the Community and the Royal Manchester Children’s Hospital, the campaign promotes City’s Christmas range, where £5 from each item is donated to the charity.
This supports the City Onside programme, which promotes the physical and mental wellbeing of young patients and their families.
The creative features young children unwrapping Christmas gifts and older generations reflecting on festive memories gone by, all set within a warmly decorated living room in the Club’s signature blue tones. It concludes with touching scenes of Manchester City players visiting young patients at the Royal Manchester Children’s Hospital.
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The campaign’s hero film will roll out across all City’s owned channels, showcasing this year’s festive retail range, including Christmas jumpers and teddy, elf and wolf toys, now available for fans to purchase.
City Studios worked with Studio Nynex to develop this year’s festive campaign.
James Wilkins, executive creative director at City Football Group, said: “We wanted to capture the sense of warmth, connection and community that defines Manchester City at Christmas time. ‘Christmas, Together’ is about celebrating the shared joy football brings – from the pitch to the stands and the wider community, using that spirit to make a real difference for families who need it most this season.”
Fans can also support the campaign through the City in the Community Prize Draw. Starting at just £5 per ticket, all proceeds will go to CITC with Manchester City matching every donation made. Supporters can enter the draw as a one-off or via a monthly direct debit to automatically enter each month’s draw.
Elsewhere, City in the Community will also be delivering a calendar of festive activities in December to support families who need it most. This includes donating free Christmas Day meals to foodbanks and welcoming hundreds of local people to the City Football Academy (CFA) for various celebrations.
Manchester City will also continue its annual support for the Royal Manchester Children’s Hospital through donating gifts to children who are staying in hospital over the festive period.
For more information on the campaign, visit www.mancity.com/ChristmasTogether.