There are names suggested as being on Celtic’s shortlist, but there is no informed comment. This mirrors the appointments of Ange Postecoglou in 2021 and Brendan Rodgers in 2023.
The day Ange was accepted the offer, almost the entire body of Celtic fans had to look up how to spell his name. Brendan’s return was met more by incredulity than expectation. The weeks before Ange’s appointment influenced Celtic. While John Kennedy was interim manager, the club openly pursued Eddie Howe.
Howe was (and is) a successful manager, Celtic were keen and most of us believed he would have been a good fit. That positive narrative seeped out of Celtic Park, only to crash when Howe declined the opportunity.
Compare and contrast to the open briefings last month across the city, as sources close to the club churned through a number of candidates who were close to being announced as manager, only to decline.
Information is currency and those low on other currencies can use information to buy favour with the media. Whether the information is good or bad does not matter to the media, who only need to attract eyeballs. If we are told Steven Gerrard is to be appointed manager within a few days and it doesn’t happen, they have another story to tell us when the bomb drops. Everyone wins (not really).
The Eddie Howe fiasco was a lesson in discretion. Business like this is best conducted in private. All we know for sure is that the boards have been cleared. Brendan’s crew, alongside John Kennedy and chief scout Jay Lefevre have all left the building. I don’t know who will be manager, but he will be the first of several new appointments in the coaching and scouting department.
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