[Eva Longoria](https://variety.com/t/eva-longoria/) will be hitting the road in search of game day fun in “[NFL Hometown Eats](https://variety.com/t/nfl-hometown-eats/),” a new original series by Roku, NFL Films, Skydance Sports, Alfred Street Industries and Hyphenate Media Group. The series is set to debut in 2026.
“NFL Hometown Eats” will follow a “die-hard celebrity fan and an NFL star as they take to the streets of their team’s city, reliving game-day glory, diving into local traditions, and devouring its most legendary eats.” The three-part series will focus on Longoria, who also serves as an executive producer, alongside an NFL player from the Dallas Cowboys.
“Sports and food bring people together in a way almost nothing else can,” said Longoria. “At Hyphenate, we’re passionate about telling stories that connect people through culture, community, and shared experience, and ‘NFL Hometown Eats’ does exactly that. I’m excited to team up with the Dallas Cowboys to kick off the series and show how a city’s love for its team lives in kitchens, game-day traditions, and the unshakable fan loyalty passed down through generations. This series is a celebration of the people and places that give football its soul, and I’m thrilled to be bringing it to life with our amazing partners at Roku, the NFL, Skydance Sports, and Alfred Street Industries.”
“Food and football are two of America’s greatest unifiers. With ‘NFL Hometown Eats,’ we’re shining a spotlight on the people and places that fuel the spirit of the game — from the legendary local spots to the hometown heroes behind the grill,” said Brian Tannenbaum, Head of Originals, Roku Media. “We’re thrilled to partner with the world-class teams at Hyphenate Media Group, NFL Films, Skydance Sports, and Alfred Street Industries to celebrate the communities that make the game bigger than the field.”
The series is overseen by Olivia LaRoche and Randall Bobbitt on behalf of Roku Originals. “NFL Hometown Eats” is executive produced by Longoria, Cris Abrego, Rachelle Mendez, and Ian Samplin for Hyphenate Media Group, Jane Lipsitz, Dan Cutforth, Dan Volpe, and Nan Strait for Alfred Street Industries, and Jesse Sisgold, Jason T. Reed, Jon Weinbach, and Lauren Gaffney for Skydance Sports, who will also oversee the series.