The NBA season is off to a hot start with close games and soaring viewership under its new media deal with Amazon, ESPN/ABC and NBC. The league’s accountants are also expecting a big year with gross projected revenue of $14.3 billion, up 12% from last season’s $12.75 billion, according to someone familiar with the forecast.
This tally includes league and team revenue outside of the money clubs make from non-NBA events, such as concerts, at arenas they operate or own. The figures were shared with league owners in September. The NBA declined to comment on the financial projections.
The growth is fueled by the league’s new 11-year, $76 billion media deal, which bumps each team’s TV revenue from $103 million to $143 million this season. The payouts rise roughly 7% per year on average, putting each team on track for $281 million for the 2034-35 season, based on a 30-team league. Forty years ago, each NBA team received roughly $1.5 million from national TV.
The 30 NBA teams generated $12.25 billion, or $408 million per club, in revenue during the 2024-25 season, including non-NBA events and excluding certain money that stays at the league level for investment and operations. The revenues ranged from $833 million for the Golden State Warriors to $301 million for the Memphis Grizzlies. The tally is net of revenue-sharing that transferred roughly $400 million to low-revenue teams last year, funded by high-revenue teams and 50% of luxury tax proceeds.
By comparison, NFL teams made $22.2 billon, MLB clubs made $12.75 billion, NHL franchises made $7.7 billion and MLS sides made $2.2 billion.
Basketball-related income, which is used to set the salary cap, was $10.25 billion last season, dinged by a choppy local media environment and multiple small-market teams reaching the conference finals, which impacted postseason gate receipts. It meant that more than $480 million went back to teams from the escrow fund set to ensure a 51-49 revenue split between players and owners.
The average NBA franchise is worth $5.51 billion, per Sportico’s NBA team valuations. That figure is up 20% versus last year and 113% from 2022, when the average was $2.58 billion.