United want greater control over what appears on social media amid concerns about unapproved digital content from within the club being posted online.
It is understood senior club officials feel there is currently too much unsanctioned footage from staff with access to the first team and wider football set-up entering the public domain.
It is thought United will provide staff with new guidelines over what club-related content is not appropriate for them to share in a personal capacity on social media.
United have no desire to be killjoys, but believe it is not unreasonable they should want to better police some of the content from within the club’s inner sanctum.
The club have never had any issue with staff sharing official club content that they have contributed to on social channels.
The move is believed to be a contentious point among some staff, who argue it is a positive thing to demonstrate pride in their work and being able to post about it on social media and fear such an approach is overly heavy-handed.
Others are said to be understanding of the situation and point out that during Alex Ferguson’s era at the club the former manager was controlling about what was made public.
United’s new hierarchy under Jim Ratcliffe have been unafraid to make unpopular decisions since the British billionaire took over the day-to-day running of the club in February last year.
Ratcliffe implemented a severe cost-cutting drive that would lead to the departure of more than 400 staff that United said was essential to improving their finances.
But the club also removed a series of staff perks over the past 18 months that caused disgruntlement, such as scrapping the annual Christmas party and free travel, pre-match food and hotel accommodation for the FA Cup final.
After a tumultuous last season on and off the pitch, the mood within the club has improved this term but there have still been complaints from within departments about a lack of autonomy.
In the days before United’s opening game of the Premier League season against Arsenal in August, staff gathered at the Carrington training base to listen to club leaders.
Chief executive Omar Berrada is understood to have talked about the core values of “badge, bravery and spirit” underpinning their work.
Jason Wilcox, the United sporting director, also talked last week about the culture and environment the club were striving to create among all staff.
“At the heart of it is our people, it’s really important,” Wilcox said. “I have a saying: feel like a family, perform like a team, and if we can feel like a family and create this atmosphere where we are able to have honest conversations, we’re able to give feedback, we’re able to have new ideas, no one gets offended. This is the environment that we’re trying to create.”