Manchester United are working hard to find a new sponsor, with their sleeve sponsorship deal with DXC Technology set expire at the end of the 2025/26 season
Ruben Amorim
Ruben Amorim's side need to find a new sponsor(Image: Getty Images)
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Manchester United's sleeve sponsorship deal with DXC Technology is set to expire at the end of this season.
In the summer of 2022, DXC began sponsoring the sleeves of United's kits in a deal believed to be worth £20million per season, but this agreement will conclude after the 2025/2026 season.
For four seasons, DXC has been featured on the club's home, away and third kits, providing global brand exposure for the tech giant. The multi-year partnership also saw DXC use their expertise to enhance how United engage with fans through their digital platforms.
The Premier League allowed sleeve sponsorship from the start of the 2017/18 season. United announced their first sleeve sponsors, Kohler, for the following campaign under a multi-year agreement. That deal ended in 2022, which led to DXC stepping in to sponsor the sleeves, reports the Manchester Evening News.
With the DXC deal coming to an end, United are now in talks to find a new sleeve sponsor and training kit sponsor, as the training gear £24m per season agreement with Tezos concluded at the end of June.
The Manchester Evening News revealed in the summer that the deal with Tezos was due to expire. The Tezos-branded training kit had been worn by United's first-team squad over the last three years, and the logo also featured on the training kit worn by the women's team.
Matheus Cunha was pictured in a Tezos-sponsored hoodie in unveiling pictures when he signed from Wolves, but the deal had expired by the time of Bryan Mbeumo's arrival. Tezos took over from AON as the club's training kit sponsor following their agreement in 2022.
A poppy emblem is seen on the shirt of Bryan Mbeumo
Manchester United have DXC on their shirt sleeves since 2022
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Insiders have suggested there is a "strong pipeline" of potential partners for both sleeve and training kit sponsorships. The Reds parted ways with another sponsor, Marriott International, over the summer when it became clear the firm would not be renewing its deal after the contract ran out.
Marriott International had backed United since 2019, but the world's largest hotel chain opted against extending its sponsorship arrangement as part of company-wide cost reductions.
Club insiders said they were "proud of their successful partnership with Marriott", and maintained that United continues to boast the most appealing portfolio of partnerships in football.
Back in September, the club announced record financial revenue of £666.5m, record commercial revenue of £333.3m and record matchday revenue of £160.3m. This came despite United finishing 15th in the Premier League and losing the Europa League final.
“It shows that Manchester United are shockproof,” Football finance expert Kieran Maguire told Mirror Football at the time. “Ed Woodward said United didn’t need to win matches to be a success commercially and people were uncertain about that. In the last couple of years, they have delivered.”
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