By Richard Silva
rsilva@detroitnews.com
The Detroit Lions on Thursday announced a partnership with Eminem and Paul Rosenberg to consult with the organization on “all aspects” of production for the team’s annual Thanksgiving halftime show, including talent selection. The deal is through 2027.
Eminem, whose real name is Marshall Mathers, is a Detroit native. As is Rosenberg, who is president of Shady Records.
“We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” Lions president and CEO Rod Wood said. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”
Over the last decade, the Lions have had performances from Shaboozey (2024), Jack Harlow (2023), Bebe Rexha (2022), Big Sean (2021, 2015), Brothers Osborne (2019), Mike Posner (2018), Jason Derulo (2017) and Andy Grammer (2016). There was no show in 2020, due to the pandemic.
This year’s halftime performer hasn’t yet been named.
“It’s an honor for us to team up with the Lions and be a part of the greatest tradition in Detroit sports,” Rosenberg said. “We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country.”