John Arne Riise, the former Liverpool defender, has carved out a new career path as a social media influencer in Norway, where he attracts an impressive audience of more than 30 million views per month on Snapchat. Known for his powerful left foot during his playing days, Riise has since transitioned into the world of digital media, where he shares aspects of his personal life, fitness routines, and new pursuits with his followers.
In recent years, Riise has developed a passion for bodybuilding, a hobby that has become central to the content he posts online. His dedication to fitness and transparency about his daily life have earned him a strong following among fans who remain curious about his journey after professional football. Unlike many retired players who prefer to lead quiet lives or move directly into coaching roles, Riise has embraced a more public lifestyle, blending entertainment, fitness, and personal reflection through his social media platforms.
From Football Star to Influencer
--------------------------------
Social media has provided former athletes with an opportunity to connect with fans in new ways, and Riise is a prime example of how that platform can be used to sustain relevance after retirement. As influencers increasingly diversify their online presence across platforms such as Instagram, TikTok, and Snapchat, Riise discovered that Snapchat, in particular, resonated with his audience. His consistent posting and candid personality have helped him build one of the most-watched profiles in Norway.
However, despite his success online, Riise has revealed that he has not abandoned his ambitions within football altogether. The former defender has expressed his desire to return to coaching when the right opportunity arises, suggesting that his passion for the sport remains undiminished.
Riise Eyes a Coaching Return
----------------------------
Speaking to [Nettavisen](https://www.nettavisen.no/sport/flere-millioner-folger-med-pa-john-arne-riises-nye-liv-jeg-har-ikke-peiling-pa-det/s/5-95-2724680), Riise shared that while his current focus is on personal development, his long-term goal still lies within the footballing world. He said, “My focus is on myself. I still want to return to coaching. I want to take over an OBOS or elite league team and show what I can do here in Norway.”
His remarks underline a continued commitment to contributing to the game in a new capacity. As Norwegian football continues to develop, a return for Riise to the dugout would not only mark a new chapter in his career but also allow him to combine his leadership qualities with the professional experience gained during his playing days. For now, though, his growing influence in the digital space demonstrates how former players can successfully reinvent themselves while keeping one eye on future opportunities in football.