LANSING, Mich. (WILX) - The Detroit Lions are teaming up with one of Detroit’s biggest celebrities — hip-hop icon Eminem.
On Thursday the team announced a multi-year partnership to have Eminem, whose real name is Marshall Mathers, and his longtime manager, Paul Rosenberg, serve as executive producers of the annual Thanksgiving Halftime Show.
The Detroit natives will consult the team on talent selection and “all aspects of halftime production” through the 2027 Thanksgiving game. Jesse Collins Entertainment (JCE) has been hired to produce the performance.
Eminem and Paul Rosenberg to serve as executive producers of Detroit Lions Thanksgiving Halftime Show powered by @verizon.
— Detroit Lions (@Lions) November 13, 2025
The Thanksgiving Classic is a Detroit tradition, with the team hosting a game on the holiday every year since 1934. Rosenberg called it “the greatest tradition in Detroit sports.”
“We look forward to putting together unforgettable shows featuring world-class artists for the fans at Ford Field and the tens of millions watching around the country,” Rosenberg said, per a press release.
“We’re thrilled to be working with Marshall and Paul, who are two of the most accomplished and respected names in the music industry, not to mention longtime Lions fans,” said Lions President & CEO Rod Wood. “Their reputation in the business will attract top-tier talent and help us solidify this annual performance as one of the most anticipated cultural moments on the NFL calendar.”
The halftime show has attracted big names in recent years, including Shaboozey, Jack Harlow, Big Sean, Bebe Rexha, Brothers Osborne and others.
The team has not yet announced the halftime performer for this year’s game — a 1 p.m. kickoff against the Green Bay Packers on Nov. 27.
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