Legendary NFL quarterback Tom Brady has been the victim of a robbery that has shocked the football world to its core. While news is still being released on this story, we know what the suspect looks like.
A store part-owned by NFL legend Tom Brady — the New York City branch of his trading-card business CardVault by Tom Brady — was hit by a theft earlier this month. According to police, the suspect walked out with approximately $9,710 worth of baseball and Pokémon cards. TMZ+1
What Happened At Tom Brady’s Store
NYPD photo of grand larceny suspect who robbed Tom Brady's store - Fox News
NYPD photo of grand larceny suspect who robbed Tom Brady’s store – Fox News
The incident occurred just before noon on October 20 at the SoHo location in Manhattan. The man entered the store, attempted to make a purchase but his card was declined. Despite this, he manipulated the point-of-sale system so the employee believed the payment had gone through — then exited the store carrying the cards.
Suspect Description & Investigation
The suspect is described as a male of medium complexion. Surveillance footage shows him wearing a black hoodie, black shorts, white sneakers and socks, and a Yankees-cap. He left with a multicolored bag featuring a cartoon image. Authorities are still seeking information from the public.
Larger Context
Tom Brady invested in CardVault earlier this year and holds a 50% stake in the company. TMZ The SoHo location had recently opened just weeks before the robbery, making the loss all the more notable.
As collectibles continue to rise in value and popularity, stores like CardVault have become high-stakes targets. This incident highlights the vulnerabilities even in well-funded, high-visibility retail operations.
What’s Next
The NYPD encourages anyone with information to call the Crime Stoppers hotline. TMZ
The store and its management will likely review security protocols, especially around payment processing and monitoring of high-value inventory.
The incident may influence other high-end collectible shops to strengthen point-of-sale security and surveillance measures.
📆 Timeline: Tom Brady & CardVault
CardVault was founded in 2020 by a team of industry veterans and positioned itself as a destination for buying, selling, trading, and grading sports cards and collectibles.
In February 2025, Brady acquired a 50 % ownership stake in CardVault.
The brand concurrently changed its name to “CardVault by Tom Brady” to reflect his investment and involvement.
The expansion accelerated: by late 2025, new locations were planned and opening in major retail hubs (e.g., the Mall of America, Chicago, Dallas) as part of a national footprint.
Store offerings are wide: sports cards (football, baseball, basketball), trading-card games (TCGs), grading services through major firms like PSA, Beckett.
📈 Collectibles Market & Security Implications
The trading-card/collectibles market has surged in recent years. Rare cards now fetch thousands — sometimes tens or hundreds of thousands — of dollars, making them increasingly attractive targets for theft. For example: stores have reported smash-and-grab thefts involving rare Pokémon cards worth $25k–$40k or more.
These thefts often focus on premium, graded cards, sealed boxes, collectibles that are easier to move and resell. The vulnerability is broad across sports cards, TCGs (like Pokémon), and memorabilia.
For a store like CardVault — which carries high-value inventory, luxury experiences, and a strong brand name (bolstered by Brady’s involvement) — security becomes a critical business risk.Display cases need reinforced glass, motion sensors, surveillance.
Inventory tracking, grading authentication, secure storage after hours.
Staff awareness of theft trends: thieves often scout-in advance, know target items.
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