Bentley Motors has named professional footballer Cody Gakpo as its new ambassador for the UK and Europe.
Creds: FreePik
The Liverpool and Dutch national team player embodies precision, performance, and drive, qualities Bentley associates with its 106-year heritage of luxury engineering.
Insight into Bentley craftsmanship
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Earlier this year, Gakpo visited Bentley’s Crewe headquarters, where he experienced the meticulous process of building high-performance vehicles, including a hands-on attempt at stitching a steering wheel. He collaborated with Bentley’s Mulliner division to design a bespoke Bentayga Speed, featuring a Rubino Red exterior with a Pillar Box Red and Beluga interior — a nod to his Liverpool FC colours.
Gakpo currently drives a Bentayga S Black Edition V8 in Royal Ebony Satin with Mandarin and Beluga interior, reflecting his Dutch national heritage. He has also gifted a Bentayga to his father in the Netherlands, highlighting family inspiration as a central theme in his life.
Shared values and pursuit of excellence
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Nicola Brown, Bentley’s Head of Marketing for EMEA, said: “This partnership marks a moment where elite athletic performance matches that of our cars. We are delighted to welcome Cody Gakpo as our ambassador for the UK and Europe. We share an unwavering pursuit of excellence and dedication to our craft.”
Reflecting on the appointment, Gakpo said: “Bentley represents family, ambition, and the idea of hard work paying off — a reflection of how far I’ve come and everything I’m still striving for. Being named an ambassador for Bentley Motors EMEA is an incredible honour.”
Philanthropy and community impact
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Beyond football, Gakpo is known for his philanthropic work, supporting initiatives in Togo, his father’s homeland. He organises an annual football tournament and engages with local charities focused on sport, education, and community development, aligning with Bentley’s commitment to meaningful societal contributions.
Strengthening Bentley’s ambassadorial roster
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Gakpo joins a growing roster of high-profile figures at Bentley, including External Creative Directors Mai Ikuzawa and Greg Williams, and brand ambassador Lucien Laviscount, reinforcing the brand’s modern identity and engagement with influential personalities across creative and sporting fields.