Eminem and longtime manager Paul Rosenberg will serve as executive producers of the Detroit Lions Thanksgiving Halftime Show powered by Verizon. The Detroit natives will guide the franchise on talent selection and halftime production for the annual Detroit Lions Thanksgiving Classic presented by Ford.
The partnership extends through 2027 and marks a major cultural moment for the city, bringing two of Detroit’s most influential figures into one of its most celebrated traditions. Eminem and Rosenberg will work directly with the Lions to shape the show’s creative direction and elevate the entertainment experience for fans.
The collaboration promises a new level of spectacle for one of the NFL’s marquee holiday events and reflects the duo’s ongoing commitment to their hometown.