Rasheed Sait, Chief Growth Officer, Project Worldwide, India-SouthAsia
John Higgins, CEO, OS Studios
India’s rapidly expanding gaming and entertainment market is attracting global agencies. OS Studios, a Project Worldwide agency, building fan experiences for brands like Pokémon, Call of Duty, NBA and Major League Soccer, has announced its launch in India with offices in Bengaluru, New Delhi, and Mumbai, supported by sister agency George P Johnson India and the Project Worldwide network.
It aims to fill a critical “experience gap” in the market — low-quality broadcast production, inauthentic partnerships, and lacklustre live events. Its ‘Fan Z Operating System’ offers services including strategy, broadcast and streaming, experiential marketing, and content.
AdGPT is here
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AI-driven venture-architect and technology company GrowthJockey has announced the launch of Intellsys AdGPT, a prescriptive ad intelligence system for marketing decision-making.
It gives precise, data-backed recommendations with projected impact and confidence scores, all in seconds, says Ashutosh Kumar, Founder and CEO, GrowthJockey. AdGPT connects to over 200 marketing and commerce platforms including Google Ads, Meta, Amazon, YouTube, and LinkedIn. It unifies data and diagnoses issues like audience saturation, bid overlap, or creative fatigue and prescribes the next best action. It compresses decision cycles from days to minutes, improving marketing efficiency by up to 40 per cent in early deployments. It is currently available through invite-only access.
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Published on November 17, 2025