However, United aren't ready to rest on their financial laurels as Sir Jim explores other revenue streams. Basketball is among those the club are set to invest in according to Gianni Petrucci, the President of the Italian Basketball Federation.
Petrucci claims that United have agreed to participate in NBA Europe as the National Basketball Association seeks to capitalise on the growing popularity of the sport outside of America. The initiative will see a host of European cities, including Manchester, host at least 10 found franchises, with the Italian telling Corriere dello Sport: "It's a new league that will be good for the system, bringing resources and entertainment. The agreement also notes that registered clubs must participate in their respective domestic leagues.
"In a $50 billion (£37.9bn) market, European basketball has a commercial value of just $200 million (£152m). An NBA league is precisely the opportunity to increase competitiveness and expand the pool. If Manchester United, the most popular football team in the world, has already said yes, there must be a reason."
There are also believed to be plans for a team based in the capital of Italy, Rome, but the exact list of participants remains unclear. "There is no team from the capital in Serie A, but Rome will not be left out. There is a very concrete option linked to a wealthy entrepreneur," Petrucci added.
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