NFL Washington Commanders quarterback Jayden Daniels is the latest star athlete looking to turn fame into new business, media and entertainment opportunities.
Daniels has signed with 3 Arts Sports as the football star looks to launch his own production banner. His partnership will include expanding into original media, brand collaborations and taking equity stakes in business ventures as he continues to dominate the line of scrimmage with successful on-field plays for the Commanders.
Regina Jackson, Daniels’ business manager, in a statement said, “3 Arts understands that today’s athlete is also a storyteller, investor, and cultural leader. What drew us to their team is their ability to operate with precision, creativity, and scale to help Jayden expand his influence across every vertical of sport, business, and entertainment.”
His arrival at 3 Arts follows the talent management and production firm [3 Arts Entertainment](https://www.hollywoodreporter.com/t/3-arts-entertainment/) acquiring A&A Management and rebranding it as 3 Arts Sports. 3 Arts Sports then hired top sports manager Shey Olaoshebikan as manager and executive vp, before he brought Daniels on board for [representation](https://www.hollywoodreporter.com/t/representation/).
“Jayden represents the next generation of superstar — one who transcends the field through vision, authenticity, intelligence, and purpose,” Olaoshebikan added in his own statement. “Working alongside Regina, who has guided Jayden’s development with remarkable focus and foresight, we’re building a long-term platform that extends far beyond football — through production, strategic partnerships, and storytelling that reflect both his values and leadership.”
Daniels was also named the 2024 NFL rookie of the year with the Commanders after also being named the 2023 Heisman Trophy winner. 3 Arts Sports leverages 3 Arts Entertainment, a division of Lionsgate with its own roster of directors, writers, showrunners, actors, athletes and news personalities.
3 Arts talent is behind series like _Running Point, Welcome To Wrexham, Nobody Wants This, Hacks, The Paper,_ and _The Hunting Wives_.