Prior Lake jeweler fitting famous athletes
Prior Lake jeweler fitting famous athletes
Justin Jefferson is known for being both athletic and stylish, but many don't know that a lot of his flashy pieces are made right here in Minnesota. A TikTok creator recently shined a spotlight on one of Jefferson's signature chains, leading FOX 9’s Maury Glover to speak with the owner of the Prior Lake jewelry shop that gives the superstar some of his sparkle.
PRIOR LAKE, Minn. (FOX 9) - Lakeside Diamond makes jewelry for Minnesota athletes like Justin Jefferson, Naz Reid, Isaiah Rodgers and other NFL and NBA stars.
‘Everything is the real deal here’
Local perspective:
At his jewelry store in Prior Lake, Jack Bjornberg likes to make sure his custom creations are iced out.
But thanks to a certain Minnesota Viking, the buzz around Lakeside Diamond is heating up.
"We love the attention. We love to help anybody," said Bjornberg.
‘One of the best dripped in the league’
The backstory:
Earlier this week, TikTok influencer Jack Savoie posted a video about Justin Jefferson's jet necklace.
The pendant is covered with 4,500 diamonds, while the white gold chain has a custom lock with Jefferson's nickname spelled out in diamonds as well.
The necklace was made by Bjornberg's Lakeside Diamond and so far the post has racked up nearly 40,000 views.
"A blessing. The guy's amazing on and off the field. Couldn't ask for a better customer," said Bjornberg.
'Our whole mission is to blow it out of the water'
What they're saying:
Bjornberg says he's worked with Jefferson for the last couple of years, but he's also made bling for other Minnesota athletes like Naz Reid and Isaiah Rodgers, whose engagement ring went viral with more than 18 million views on X.
"A lot of what gets recognized is the big projects on social media, but what keeps us busy day to day is every walk in off the street. We try to never turn anybody down and help with any situation," said Bjornberg.
But Bjornberg says it's fitting someone also known as "Jets" would help his reputation take off.
"I love it. We've been working hard for a long time. It's nice to get the followers and the views and the recognition on social media that I think that we've been pushing for a long time now," said Bjornberg.
Prior LakeMinnesota Vikings