Liverpool FC sign multi-year deal with global payments giant
Liverpool FC have welcomed PayPal as the club's official digital payments partner in a new global, multi-year deal.
The deal marks PayPal's first-ever collaboration with a Premier League club.
PayPal - which has more than 400 million active accounts across 200 markets - is set to enhance the way Liverpool FC fans engage with the club and football experiences.
One of the ways this will happen is via PayPal+, the company's first-ever free loyalty programme, where fans can earn reward points when using PayPal to pay for matchday purchases.
PayPal, already available as a payment option across LFC's digital platforms, will also become the club's preferred digital payment method. PayPal branding will also appear in Anfield and St Helens during matches.
Through this collaboration, LFC and PayPal will collaborate on initiatives that elevate the profile of LFC Women and expand grassroots football programmes through LFC Foundation, helping to nurture the next generation of talent and grow the game at all levels.
Ben Latty, chief commercial officer at Liverpool FC, said: "PayPal is the original brand known for trust in digital payments, and we're delighted to welcome them to the LFC family. Their expertise in powering payments around the world makes them the ideal partner to help us elevate the experience for supporters worldwide."
"This partnership is an exciting step forward in our commitment to innovation, ensuring fans can engage with the club in a seamless and secure way. PayPal's dedication to supporting women's football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful."
Geoff Seeley, chief marketing officer at PayPal, added: "Our global collaboration with LFC reinforces our relationship with sports fans everywhere, building on our world class professional and collegiate sports partnerships around the world.
"We're offering customers a seamless and flexible experience that rewards them for doing something they love, whether buying the new kit or grabbing a pint at the match and settling up with friends later--PayPal is the smarter way to pay for LFC and sports fans globally."