Liverpool have announced a groundbreaking multi-year partnership with PayPal, marking the digital payments giant's first-ever collaboration with a Premier League club. The American firm, which boasts over 400 million active accounts globally, becomes the Reds' 'official digital payments' partner in a deal designed to transform how supporters interact with the club. The partnership will introduce a loyalty scheme enabling fans worldwide to accumulate points through match-day spending.
According to the club, the arrangement is "set to enhance the way Liverpool FC fans engage with the club, both online and in person" and follows closely behind the Premier League champions' recent link-up with Haier, the premium home appliance manufacturer, which was finalised in early September.
Liverpool confirmed the PayPal collaboration will additionally focus on raising the Women's team's visibility, with initiatives aimed at expanding community programmes via the LFC Foundation, their official charitable arm.
The Merseyside club have recently welcomed UPS, Google Pixel, Peloton and Orion Innovation into their commercial portfolio, whilst an agreement with Japan Air earlier this year was connected to their pre-season tour across Hong Kong and Japan.
Liverpool also secured a partnership with Visit Maldives in March. Ben Latty, Chief Commercial Officer at Liverpool FC, expressed his delight at the new partnership with PayPal, stating: "PayPal is one of the most recognised and trusted names in digital payments, and we're delighted to welcome them to the LFC family. Their expertise in providing fast, secure, and flexible transactions makes them the ideal partner to help us elevate the experience for supporters worldwide."
He further added: "This partnership is an exciting step forward in our commitment to innovation, ensuring fans can engage with the club in a seamless and secure way. PayPal's dedication to supporting women's football and grassroots development also aligns perfectly with our values and future focus, making this collaboration even more meaningful."
Geoff Seeley, Chief Marketing Officer at PayPal, echoed these sentiments, saying: "Our global collaboration with LFC reinforces our relationship with sports fans everywhere, building on our world class professional and collegiate sports partnerships around the world.
"We're offering customers a seamless and flexible experience that rewards them for doing something they love, whether buying the new kit or grabbing a pint at the match and settling up with friends later - PayPal is the smarter way to pay for LFC and sports fans globally."
Liverpool FC announced in February, as part of their most recent financial results, that commercial revenue had increased by a significant £36m to £308m. This figure is expected to rise even further in the next set of financial results, thanks to a range of new partnerships signed in 2025.