Everton’s Hill Dickinson Stadium is widely regarded as one of the best grounds in the Premier League.
The Hill Dickinson Stadium has left Everton fans in awe this season, and visiting supporters and managers have also been impressed.
Oliver Glasner was blown away by the Hill Dickinson’s atmosphere and believed it was a key reason why the Toffees beat Crystal Palace last month.
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The new stadium is also transformative for Everton’s finances, as it could generate an additional £40m-a-year in revenue.
It also boasts a pretty remarkable feature, which is one of a kind compared to other major sporting venues across the planet.
Everton's Hill Dickinson Stadium.
Photo by Poppy Townson – MUFC/Manchester United via Getty Images
Everton’s Hill Dickinson is the only stadium to have a watch showroom
Martin Tyler was blown away by how modern Everton’s stadium was when he visited for the first time earlier this season.
The Hill Dickinson now has 20 private boxes, and they’re all very luxurious, although one of them is totally unique.
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The Christopher Ward suite, which resides in the west stand, actually has a specialist watch showroom inside.
It’s believed to be the only major stadium in the world with such a feature, and it’s becoming really popular among supporters.
Fans can visit on matchdays and throughout the week with pre-booked appointments to have a closer look at the watches.
There is also dining space inside the stunning room, so Everton and Christopher Ward have made it a really unparalleled experience.
Christopher Ward delighted to create history at Everton’s new stadium
Mike France, who is the co-founder and CEO of Christopher Ward, is a huge Everton fan and is delighted to create history with the showroom.
Speaking to Everton’s website in September, France admitted the idea was a little bit bonkers, but true to the company’s values.
“We love a world first,” the co-founder said.
“Creating a watch showroom inside a premium dining room within a football stadium is genuinely new – and a little bit bonkers – but it feels authentic, inclusive, and full of character, which is what Christopher Ward is all about.”
Christopher Ward have had a multi-year partnership in place with Everton since 2022, so they’re clearly valued sponsors of the club.