Unilever Arabia’s CLEAR shampoo has launched a new campaign in an effort to reinforce its dominance in the football space.
As part of its flagship partnership with the tournament, ‘Live the FIFA World Cup 2026 Finals’, includes a roll out of limited-edition packs featuring pro-footballers Vini Jr. and Erling Haaland and includes a competition that gives fans the opportunity to win an all-expenses-paid trip for two to experience the tournament’s finals game in the United States.
“The football space in the Middle East is incredibly competitive for brands,” said Sarah Khoustekian, Brand Manager for CLEAR. “As a high-performance grooming brand that champions ambition, this arena is essential for us.”
The campaign aims to strengthens the brand’s positioning in sports – football in particular – while introducing an innovative digital experience designed to connect with a new generation of fans.
> View this post on Instagram
>
> [A post shared by CLEAR Arabia (@cleararabia)](https://www.instagram.com/reel/DPiWyFJkSNG/?utm_source=ig_embed&utm_campaign=loading)
“Our limited-edition collaborations have always been about leadership and innovation, and with global icons like Erling Haaland and Vini Jr paired with our FIFA World Cup 2026 partnership,” said Khoustekian.
Targeted at young men aged 16 to 30, the campaign meets audiences where they naturally spend their time: TikTok, Snapchat, and Instagram. Engaging, participatory, and story-driven content anchor the communication strategy.
“Our audience lives online, consuming and creating content in real time,” said Sidra Ahmed Jung, a creative strategist who worked on the campaign. “We designed an experience that feels both native and aspirational, something that reflects their love for football, self-expression, and social connection. The result is a campaign that celebrates their ambition while bringing them closer to the brand.”
Short-form storytelling on TikTok and Instagram Reels deliver fast-paced, high-impact narratives, while Snapchat AR filters and gamified experiences add playfulness and personalisation. In-store touchpoints further amplify recruitment and keep the campaign top of mind throughout the promotional period.
And at the heart of the activation is a futuristic holographic raffle experience, giving fans an immersive, shareable way to enter the competition and invite a friend, turning participation into a digital, socially powered football journey.
As excitement builds toward FIFA World Cup 2026, CLEAR’s campaign aims to be a testament to the brand’s commitment to innovation and ambition – with its products, online and beyond.
**Credits**
**Head of Marketing** – Hair Care Unilever Arabia – Farrah Shweihat
**Brand Manager** – Sarah Khoustekian
**Creative and Strategy** – Saria Qureshi & Sidra Ahmed
**Creative Agency**: Team Reactivate
**Talent**: HU Management
**Executive Producer**: Muhammad Ahmedullah Jung