There are always ways to increase revenue, and it seems that AC Milan could be invited to a new project off the field and on the court.
A lot has been said about the Americanisation of Milan and football generally in the past few years, and it could continue in the years to come. It has already been mentioned briefly, and given Gerry Cardinale’s knowledge of American sport, it seems that there could be other avenues worth exploring.
NBA avenue?
So, the news about the Rossoneri potentially being involved with a new NBA project is not a shock. As Luca Bianchin writes on X, the NBA Deputy Commissioner spoke about a European NBA idea, with the help of several football clubs.
The Diavolo were mentioned, as were Real Madrid, Barcelona, Manchester City and PSG, and it could be another way to boost the club’s brand further in an environment where Cardinale will have expertise and contacts.
It seems the project could launch in 2027, though nothing has been agreed with the clubs listed as of now. Given the popularity of the sport in the States, where Milan have a growing supporter base, it could be an easy way to gain some extra popularity and revenue.